digital-marketing-training

Digital Marketing Training

Digital marketing is a substantial term for the marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, any other digital medium. It is a non-linear marketing approach.

Digital marketing training such as search engine optimization (SEO), search engine maketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e-books, optical disks ad games, are becoming more and more common in our advance technology.

At socially good, people spend lots of their time keeping up with changes, trends, new platforms, best practices and tools and techniques. So, to make ease access digital marketing is on trend.

Through non-linear marketing approach, brands can now be direct sellers, content producers and bloggers.

As the marketing world makes a smooth transition from traditional to online, being conversant with the basic aspects of the world of digital marketing becomes all the more important.

digital-marketing-services

Nurturing website visitors and E-mail Marketing

E-mail marketing is one of the most powerful elements in the digital marketing toolbox. It lets us to communicate easily with our customers on a personal level through a universally accepted digital medium.

It is a fusion of marketing canny and imaginative copy. In its simplest form, it is an e-mail sent to a customer list that usually contains a sales pitch and a ‘call to action’. This could be as simple as encouraging the customer to click on a web link embedded in the e-mail.

 

Social media and online consumer engagement

Marketing too is evolving rapidly to become more of a conversation than a lecture.

Through blogs, wikis, social bookmarking, online discussions, social networks, peer review sites and other media, it has the potential to foster a much more productive and meaningful relationship with the customers, to gain powerful insight into their perceptions of their products.

digital-marketing-training

Digital marketing services

To stand out from the crowd demands something extraordinary, and that’s why hitting the ‘right’ creative note with a digital campaign is so important.

Because of the substantial challenges involved in developing a cohesive digital campaign, many companies choose to bring in the experts to help, engaging the services of advertising or public relation professionals to guide the creative elements of their marketing campaigns.

The beauty of digital media creative is that it’s so visible and accessible online. A quick search should reveal examples of digital campaigns created by the shortlisted agencies- along with plenty of online discussion.

Clients can choose to bring in a specialist agency on a project-by-project basis, engaging them to undertake a specific marketing activity, such as developing an e-mail marketing campaign, or to manage online advertising for the launch of a new product. Alternatively, they can also choose to hire a full-service agency to look after their entire digital marketing portfolio for a specified time period.

 

Call tracking: A key component

Phone call tracking helps to understand their audience by analyzing which digital and offline marketing tactics are causing customers to pick up the phone and call. It also offer an additional powerful insights and information on their customer base, allowing them to understand their target audience like never before.

In addition, call recording allows to listen employees and their interactions with leads and customers.

HTML

HTML Definition:-HTML stands for Hypertext markup language.It is used for write web page.

Hypertext:-It means to way in which web pages are linked together so,the link is available on a web page that is called as Hypertext.

Markup Language:-It means you are use HTML to simply “mark up” text document with tags that tell  web browser how to structure it to display

Basic HTML Document example:-

<!doctype html>

<html>

<head>

<title>My first page</title>

</head>

<body>

<h1>This is heading</h1>

<p>This is paragraph</p>

</body>

</html>

when we run this page before this page will be save as text.html [.html ] is the extension of html page. then this page will be run on Internet Explorer,Chrome,Firefox,Google etc.

HTML Tags:-These are the basic tags which is used in HTML.

  • <!doctype html> It defines the document type and html version.
  • <html> This tags enclosed the complete HTML document.
  • <head> This tag is represent the head section of the page.
  • <body> This tag is represent the body section which keeps the some other tags eg-<h1>,<h2>,<div>,<p> etc.
  • <title> This tag represent the title of the page and that is used inside the head section.
  • <h1> This tag represent the heading and others eg-<h1>,<h2>,<h3>,<h4>,<h5> and <h6>.
  • <p> This tag is represent the paragraph section.
  • <i> This tag is used for italic format.
  • <center> This tag is used for center algined.
  • <br> This tag is used for break a line and one of tag is used as strating tag not be used as closing tag.This tag is also used as <br/>.
  • <hr> This tag is represent the horizontal lines .This tag is used for create from a current position.In the document to the right margin and break the line accordingly. this tag is also used as <hr/>.
  • <pre> This tag is represent the exact format and that is written between opening <pre> and closing </pre> tag.
  • &nbsp When you would not want the break/split in these words then &nbsp used it.

example:-

<>!doctype html>

<html>

<head>

<title><center>first page</center></title>

</head>

<body>

<h1>heading first</h1>

<h2>heading second</h2>

<h3>heading third</h3>

<h4>heading fourth</h4>

<h5>heading five</h5><!–top up defined–>

<hr>

<h6>heading six</h6><!–bottom up defined–>

<p>paragraph first</p><br>

<p>paragraph second</p>

<pre>

function test function (street)

{

alert (street)

}

</pre>

</body>

</html>

These all tags are used for create a web page and order to format.

HTML Document Structure:-

Document Declartion:- This is defined as-

<!doctype html>

Document Declaration Tags:- That is define by an example-

<!doctype html>

<html>

<head>Document Header related.</head>

<body>Document body related</body>

</html>

HTML v/s Element:– That is defined by eg- <p> this is starting tag of paragraph and </p> is a closing tag but <p> this is a paragraph element </p> is a paragraph element.

Nested Element:- It is allowed to keep one HTML element inside another HTML element.

 

what is seo or search engine optimization ?

search engine optimization or seo meaning

Search engine optimization is a strategies or techniques used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) including Google, Yahoo, Bing and other search engines.

search engine optimization training

How search engines work ?

every user search their query on google and other search engine,so if you want to make you website promote on search engine first you need to understand how search engine work and you should have good idea about algorithm on which search engine gives your page authority score,so this will help to increase ranking on search engine result page

Why search Engine Optimization is benefit for your website ?

when user want to take any information on digital world first they used search engine to find relevant information they want,because user know keyword instead of brand name,so this keyword can be your product name also,so if you want to maintain ranking on search engine you should follow algorithm rules,so user can find you easily after seeing your detail on search engine,this will help you to viral your brand and increase revenue